623 Broad St Gadsden, AL 35901
OVERVIEW
Who We Are
The Etowah County Tourism Board is charged with marketing
Etowah County as a travel destination.
Our Mission
Our mission is to promote Greater Gadsden* as a vibrant atmosphere that feels like home for both our locals and our visitors. We’re here to shine a spotlight on local businesses, embrace our culture, and showcase the natural beauty and unique attractions that define Greater Gadsden. Our commitment is straightforward—we’re working hard to promote economic development and enhance the quality of life for everyone in our community and make a lasting, positive impact. Our goal is to propel Greater Gadsden into a thriving destination, reflecting the values and aspirations of the people we serve.
*Greater Gadsden area includes these cities: Gadsden, Rainbow City, Southside, Attalla, Glencoe, Hokes Bluff, Sardis City and Altoona
*Greater Gadsden area includes these cities: Gadsden, Rainbow City, Southside, Attalla, Glencoe, Hokes Bluff, Sardis City and Altoona
Core Values
Community Boosters: We’re all about lifting our community to new heights through the magic of tourism. More visitors mean more opportunities for our friends and neighbors to thrive.
Southern Hospitality Champions: We make sure everyone who steps into Greater Gadsden feels like they just walked into a big family reunion. A warm welcome is our specialty – y’all come on in and make yourselves at home!
Problem Solvers: When there’s a hurdle, we see it as a chance to flex our problem-solving muscles. We tackle obstacles head-on because overcoming them means a better experience for everyone who visits.
Positive Attitudes: In a world full of “can’ts” and “won’ts,” we’re the eternal optimists. No problem is too big, no setback too daunting. With a positive attitude, we turn stumbling blocks into stepping stones for a brighter, better Greater Gadsden.
Homegrown and Proud: We’re not just proud of our town; Greater Gadsden is our heart and soul, and we can’t wait to share its charm with you. Whether you’re a local or a visitor, we’re all family here – and family is something to be proud of!
Our Vision
It points to the ECTB promoting Gadsden and Etowah County in a manner never done before. Actively promoting the Greater Gadsden Area should create an upswing in visitors, hotel room nights, and ancillary sales
Our Product
Our product is the wide-range of leisure, cultural, historic, and recreational activities that Etowah County has to offer. In addition, the Coosa River and Noccalula Falls combine to give the county abundant natural resource attractions which drive our brand: our natural beauty, the outdoors, and outdoor activity
Our Goal
Our goal is to give visitors to Etowah County all they need to enjoy our offerings and to be a strong partner with county stakeholders, while being a leader in regional tourism efforts.
2023-2027
Current Board of Directors
Mayor of Gadsden
Hotel Industry
County Mayors Association
Etowah Chamber of Commerce
County Commission
Representative Mack Butler
Representative Craig Lipscomb
Representative Mark Gidley
Senator Andrew Jones
Board Attorney
Office Manager
Board Treasurer
Representative Mack Butler
Representative Craig Lipscomb
Representative Mark Gidley
Senator Andrew Jones
Board Attorneys
Executive Director
Administrative Assistant
Board Treasurer